The Division of Creative Arts sought to create a compelling brochure to boost enrollment and increase fundraising. We established the overarching theme, “Create the Unexpected,” as the conceptual framework guiding all visual and narrative choices. The cover image, a violin captured in dynamic motion, serves as a visual metaphor for music and abstract artistic form, while the interior images draw the viewer into the creative process across all artistic disciplines. Engaging content, featuring catchy headlines like “Enter Stage Right”, playful facts such as “5 wigs, 8 cans of hairspray and 572 pins used in Twelfth Night”, and powerful student profiles helped bring the Arts at Brandeis to life. The brochure won the 2024 UCDA Silver Award.